Brand Development

The Brand Development team provides leadership and guidance in managing existing business relationships, developing new business relationships, external brand management, and trademark management and licensing.

Highlighted Partnerships:

adidas logo


Texas A&M and Aggie Athletics are proud to be outfitted by adidas, the official sideline partner of Texas A&M University. From sportswear, outerwear, and gameday apparel to business casual attire, adidas has everything you need to promote the Maroon & White.

Aggie Plates

Aggie Plates

Texas A&M University's license plate program lets fans take their spirit on the road with three official Texas A&M University collegiate license plates. Proceeds of the program help maintain the Bonfire Memorial as well as provide funding for Corps of Cadets, athletic, & financial assistance scholarships.

A&M-Pepsi Logo


Texas A&M University partners with PepsiCo to bring the Power of One portfolio of products to campus. The partnership not only brings a broad array of beverage & food choices but also provides significant benefits to the campus community through a range of environmental recycling programs, new scholarships, and leading edge social & digital media tools and experiences.

New B&N Logo

Barnes & Noble

Texas A&M is proud to have Barnes & Noble College Bookstores (B&N) as its official partner that runs the on-campus bookstore. B&N operates campus bookstores in 600+ colleges and universities in North America. Besides school supplies and logo apparel, B&N offers unique and innovative textbook solutions. The Barnes & Noble Bookstore at Texas A&M also offers its products online through the bookstore's website.

New Partnerships

Interested in partnering with Texas A&M University? Contact Shane Hinckley in the Office of Brand Development.

Policies & Procedures

The Office of Brand Development adheres to all university policies and procedures. The following resources generally help guide business decisions made by the department: